Marketing Manager

This is a remote position, the candidate selected must reside in San Antonio, Helotes, Castroville, Hondo, Uvalde or Austin, Texas.  

Have you ever dreamed of being part of a story so rich and extraordinary that it compels you to share it with the world? Picture a narrative that stretches over 120 years, beginning with cattle uncovering God's unique creation—a discovery that set the foundation for who we are today. Our mission transcends the asphalt industry; we exist to bring glory to God by sharing His unique creation globally. By joining us, you'll steward this mission alongside us. Our vision is to see communities transformed by the Gospel, and success means empowering ministries to flourish. This is a story you'll not only want to tell but also live out every day.

We are seeking a passionate and visionary Marketing Manager to orchestrate and harmonize the marketing efforts of our two flagship brands: Road Rescue and RockAsphalt. This is more than a job; it's an opportunity to craft and narrate a tale that resonates deeply with diverse audiences. You'll have the unique privilege of managing two brands, exploring how they interact and enhance each other in the marketplace, all while leading and nurturing our dedicated marketing team.

In this role, you'll be the architect of our brand identity, shaping how we present ourselves and our customers to the world. You'll dive into our well-established marketing technologies and strategies—not starting from scratch, but elevating them to new heights. For Road Rescue, you'll continuously refine our e-commerce platform, infusing it with customer-specific messaging and professional design that speaks directly to our audience's needs. Collaborating with our retail channel managers and representative agencies, you'll optimize our presence with retail distributors and third-party e-commerce platforms like HomeDepot.com. Your strategic vision will bring impactful in-store point-of-purchase materials to life, enhancing our brand's visibility and allure.

Simultaneously, you'll weave compelling narratives for RockAsphalt, crafting persona-specific messaging that resonates with government and contractor clients throughout their journey with us. Leveraging our robust technological and outbound marketing foundations, you'll orchestrate cohesive lead generation strategies that harmonize both brands without cannibalization, ensuring we reach the right individuals across all channels.

As the guardian of our story, you'll manage both internal staff and external partners, fostering a culture of collaboration, innovation, and excellence. Your role will be pivotal in positioning us effectively in the market—not just through traditional marketing tactics, but by embedding our mission and values into every touchpoint. You'll ensure our messaging not only highlights our exceptional products but also reflects our commitment to impacting communities and glorifying God through our work.

If you're an inspired storyteller with a heart for our mission and a flair for strategic marketing, we invite you to join us. This is your chance to be part of something greater—to craft narratives that transcend the ordinary, to shape brands that make a real difference, and to witness the tangible impact of your work in transformed communities. Come be the voice that tells our incredible story to the world.

If this describes you, keep reading!

We are looking for a results-driven Marketing Manager to lead the growth of our Road Rescue brand by expanding our retail distributor network and boosting online sales through our eCommerce platform. You’ll be responsible for managing marketing efforts across multiple channels—digital ads, email, social media, and content creation—while working closely with our sales team to align strategies and drive results. In this hands-on role, you’ll optimize campaigns, run A/B tests, improve website performance, and analyze data to enhance customer engagement. If you love taking ownership of marketing across channels and thrive on driving growth, this is the role for you!

Requirements  

• Extensive Marketing Experience: Minimum of 7-10 years in marketing, with a strong background in both B2B and B2C environments, particularly within retail and distribution models.

• Branding and Storytelling Expertise: Proven ability to craft and refine brand positioning and messaging, developing compelling narratives that resonate with customers and reflect our mission.

• Lead Generation and Traffic Growth Success: Demonstrated track record of driving lead generation and increasing organic traffic through strategic marketing initiatives.

• Content Creation Skills: Extensive experience in creating high-quality marketing content, including case studies, training materials, in-store point-of-purchase materials, and customer persona-specific messaging.

• Proficiency with Marketing Tools: Advanced proficiency with CRM systems, analytics tools, marketing automation platforms, and A/B testing tools.

• Strategic Thinker: Ability to develop and execute integrated marketing strategies that leverage synergies between multiple brands while maintaining their unique identities.

• Leadership and Team Management: Proven experience managing internal staff and external partners, fostering a collaborative and innovative environment that encourages excellence.

• Collaboration with Sales and Distribution Teams: Strong ability to work closely with sales teams, retail channel managers, and distributors to align marketing efforts with sales objectives.

• Data-Driven Decision Maker: Strong analytical skills with the ability to interpret data and analytics to inform decision-making and optimize marketing efforts for better ROI.

• Customer-Centric Approach: Deep understanding of customer needs and behaviors, with the ability to craft messaging that speaks directly to diverse audiences, including government agencies, contractors, retailers, and end consumers.

• Mission Alignment: A passionate commitment to our mission of bringing glory to God by sharing His unique creation with the world, and a desire to see communities impacted by the Gospel.

• Excellent Communication Skills: Outstanding written and verbal communication skills, capable of conveying complex ideas simply and effectively to various stakeholders.

• Adaptability and Innovation: Ability to stay abreast of industry trends, embrace new marketing technologies, and innovate marketing practices accordingly.

• Educational Background: Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is a plus.

• Results-Oriented Mindset: Demonstrated ability to set goals, prioritize tasks, and achieve measurable results in a fast-paced environment.

• Ethical and Relational: Uphold strong ethical standards in all endeavors, valuing relationships over transactions and fostering a culture of excellence and integrity.

Why Work with Us?

We are a family-owned and operated company that passionately lives by our core values:

• We own our mistakes.

• We work hard and it shows.

• We overcome obstacles.

• We believe people matter; everyone has an innate value and is to be treated with dignity and respect.

• We want to be better today than we were yesterday.

What you bring! Are you someone who…

• Are you someone who loves seeing real results and always looks for ways to grow sales, whether that's by creating better ads, improving websites, or bringing in more customers both in stores and online?

• Are you someone who cares about making sure everything we say and do as a company, like our emails, social media, and website, matches our brand and connects with the people we're trying to reach?

• Are you someone who likes both planning big ideas and getting your hands dirty by testing different strategies, running A/B tests, analyzing data, and tweaking things to make sure we're always improving?

• Are you someone who works well with others, teaming up with sales, designers, and other teams to make sure marketing and sales are on the same page and delivering the right message?

• Are you someone who enjoys solving problems, constantly thinking of new ways to test marketing ideas, improve customer experiences, and increase online sales while helping the company grow?

Key Responsibilities:

Craft and Share Our Incredible Story

• Develop compelling narratives that weave our 120-year journey—from the remarkable discovery by cattle leading to the paving of the first asphalt roads in Texas and building much of America's core infrastructure—into all marketing communications.

• Articulate how our mission transcends asphalt, emphasizing our purpose of bringing glory to God by sharing His unique creation with the world.

• Ensure that our story resonates with customers, partners, and communities, highlighting the impact we aim to have through the Gospel and our support of ministries.

Brand Positioning and Messaging

• Define and refine the branding elements for Road Rescue and RockAsphalt, ensuring consistency and alignment with our mission and vision.

• Position both brands effectively in the marketplace, showcasing how they interact and complement each other.

• Craft customer-centric messaging that speaks directly to our diverse audiences, including government agencies, contractors, retailers, and end consumers.

Champion Our Mission in All Endeavors

• Be a steward of our mission, ensuring that our marketing efforts consistently reflect our desire to bring glory to God.

• Use storytelling to connect our rich history and purpose with the needs and values of our customers.

• Measure success not just by commercial metrics but also by our ability to positively impact communities and support ministries.

Develop Integrated Marketing Strategies

• Create and execute cohesive marketing plans that leverage synergies between both brands without cannibalizing their unique market positions.

• Utilize advanced marketing technologies and strategies to reach target audiences across all channels, including digital, print, and in-person events.

• Implement campaigns that not only drive sales but also further our mission of impacting communities and supporting ministries.

Optimize E-commerce and Lead Generation

• Continuously enhance the Road Rescue and RockAsphalt sites to improve user experience and increase conversion rates.

• Develop strategic lead generation flows for both brands.

• Analyze website performance using tools like Google Analytics to make data-driven decisions for ongoing optimization.

Collaborate with Retail and Distribution Partners

• Work alongside existing retail channel managers and rep agencies to strengthen relationships with retail distributors.

• Optimize presence on third-party e-commerce platforms, ensuring our products are effectively marketed and accessible.

• Oversee the creation and deployment of impactful in-store point-of-purchase materials that tell our story and enhance brand visibility.

Elevate RockAsphalt Marketing Efforts

• Craft persona-specific messaging for RockAsphalt's government and contractor clients throughout their customer journey.

• Leverage existing marketing automation systems, CRM, Analytics, and social media management platforms to deepen market reach.

• Develop content and campaigns that address the unique needs and pain points of our B2B clients.

Lead and Develop the Marketing Team

• Manage both internal staff and external partners, fostering a collaborative and innovative environment.

• Provide guidance, support, and professional development opportunities to team members.

• Coordinate with cross-functional teams to ensure alignment and synergy in all marketing efforts.

Analyze Campaign Performance

• Conduct constant analysis of campaign performance across all channels using analytics tools.

• Use data-driven insights to refine strategies, optimize ROI, and ensure effectiveness of marketing initiatives.

• Prepare regular reports highlighting key metrics, successes, and areas for improvement.

Ensure Alignment with Mission and Vision

• Align all marketing activities with our overarching mission to glorify God and impact communities through the Gospel.

• Integrate our commitment to helping ministries flourish into marketing campaigns and brand messaging.

• Promote a company culture that values purpose-driven work and community impact.

Drive Innovation in Marketing Practices

• Stay abreast of industry trends, emerging technologies, and best practices in marketing.

• Explore new channels and methods for reaching our target audiences effectively.

• Encourage creative thinking within the team to develop unique and impactful marketing solutions.

Engage in Market and Competitor Analysis

• Monitor market dynamics, competitor activities, and customer feedback to inform strategic decisions.

• Attend key industry events, tradeshows, and account meetings to gather insights and strengthen relationships.

• Use findings to adjust marketing strategies proactively, keeping our brands at the forefront of the industry.

Foster Synergy Between Brands

• Identify and leverage opportunities where Road Rescue and RockAsphalt can complement each other in the market.

• Ensure that marketing efforts for both brands are coordinated and mutually reinforcing.

• Balance brand uniqueness with overall company cohesion in all marketing initiatives.

Develop Training and Support Materials

• Oversee the creation of training materials for third-party sales reps and distributors.

• Manage the development of a dealer portal for easy access to resources and reordering options.

• Provide onboarding materials to train new retail partners, ensuring they are equipped to represent our brands effectively.

We are offering a competitive compensation package that reflects the expertise and immediate impact we expect from the successful candidate. If you are a seasoned marketing professional with a proven ability to execute from day one and deliver exceptional results, we encourage you to apply and join our dynamic team.

Please check us out at RockAsphalt.com!